Handshucked GNV Studio

Custom embroidery in Gainesville, FL

An embroidery studio run by working artists. Our specialty is hats: designed with you, embroidered or patched, and made in small runs. Have something else in mind? Ask with the form provided or contact us at gnv@handshucked.com.

  • Custom hat design and embroidery for shops and brands
  • Embroidered hats and sewn on patch hats
  • Art drawn for thread by people who design for a living
  • Made in Gainesville, in small runs you can restock

Tell us what you need

Hats or something else, send it over. We'll reply with next steps.

Our specialty is hats

The GNV Studio is built around hats. We develop them as products for shops and brands that sell them: the concept, the hat, the art, and small production runs you restock as they sell.

Custom hat design

Hats built to sell

Original designs, embroidered directly or as a sewn on patch, on hats sourced to fit your brand. You get a sample hat before the first run.

See custom hat design

How custom embroidery works

A few things decide how a design looks in thread and what it costs, whatever it's stitched on.

  • DigitizingYour art gets turned into a stitch file that tells the machine where every stitch goes, in what order, and how dense. A well built file is the difference between a crisp logo and a puckered one.
  • Stitch countBigger designs and solid fills mean more stitches, and more stitches mean more machine time. It's the main driver of price.
  • Thread colorsEach color is a thread change. Fewer colors keep a design clean and the cost down.
  • Size and detailThin lines and small text don't hold up in thread. Good embroidery art is drawn bolder and simpler than print art.
  • Embroidery or patchStitched directly into the item, or made as a patch and sewn on. Detailed or multi color designs often read better as a patch.

Something else in mind?

If your project isn't a hat, tell us about it anyway. Send the details through the form, pick "Something else," and we'll get back to you about what we can do.

The same rules apply to anything we take on: the design gets worked out first, and nothing runs until it looks right.

Tell us what you need

An art studio running the machine

Handshucked is an art and apparel studio that started in Key West, with a studio gallery at 803 Whitehead Street and a 60 foot mural on the island. The GNV Studio brings that same design work to embroidery in Gainesville.

Every design gets looked at by someone who draws for a living before it goes near a machine. If it won't hold up in thread, we change the art, not your expectations.

See the Key West studio and shop

Embroidery questions

What does the GNV Studio specialize in?

Custom hats. The studio designs and embroiders hats and patch hats for shops and brands. If you have another project in mind, ask through the form on this page.

How much does custom embroidery cost?

Cost comes down to stitch count, number of thread colors, quantity, and a one time setup to turn your design into a stitch file. Hat projects are quoted in writing for design, a sample hat, and production.

What file do I need for embroidery?

A vector file (AI, EPS, SVG, or PDF) is best, but a clear high resolution image works. Finished art isn't required for hat projects, since designing the art is part of the work.

What's the difference between an embroidered hat and a patch hat?

An embroidered hat has the design stitched directly into the hat. A patch hat has the design made as a separate patch that is sewn on. Bold, detailed, or multi color designs often look better as a patch.

Where is the GNV Studio?

In Gainesville, Florida, serving Gainesville and Alachua County. Handshucked also has a studio and shop in Key West.

Have a hat in mind?

Custom hat design and embroidery in Gainesville.

Start a hat project